I’ve been doing a lot of thinking about residential real estate market segments. Usually the market is divided into the following categories: First-Time Homebuyer, Move-up Buyer, Trophy-Home Buyer and Move-Down Buyer. These categories are probably alright, however, I believe we need a new category, what I am calling the Empty-Nester Buyer.
The Empty-Nester is usually considered a parent whose children have all left home–sometimes for good and sometimes to return later. But, that’s a discussion for another time.
The other day I was talking to a friend about this idea of creating a new category of “Empty-Nester” and she immediately said, “They may want to move to a single-story house or a condo.” I believe this is the response many people have to the idea of being an Empty-Nester. However, when you think about it, many parents are still quite young when all their children have left home.
In our case, we were 22 when we got married. We were 24 when we had our first child and three and a half years later we had our last child. We used to think in terms of “potentially” being an Empty-Nester by the time we were in our late 40s or early 50s. This would give us time to raise all three children and get them through college. Of course, plans don’t always work out quite as well as we might like and due to a variety of circumstances we were a little bit older than 50 when they all left the nest.
The important thing is that we were still in our early 50s with lots of life ahead. We were blessed with good health and could still go up and down stairs without problems, had sufficient energy to fulfill our obligations and still had dreams of things we wanted to do. For us, being an Empty-Nester certainly didn’t mean that we were ready to down-size or move into a condominium. Let me be clear, I don’t think there is anything wrong with moving into a condominium if that helps someone meet their needs better or helps them fulfill their dreams. My only point here is that is not the only thing that Empty-Nesters do.
In our case our dream was to have draft horses. And we knew that as much as we loved our home in Bellevue and as great a home as it was to raise a family it didn’t meet our needs for our new dream. So, we sold our Bellevue home and found country property where we could have open spaces and our horses. By the way, here is a picture of two of our horses, Duke and Jesse. They are English Shire Draft Horses and each one weighs about a ton. You can probably see why it wouldn’t work to have these in the city.
So, from now on, I am going to add a new buyer category to my market segments–Empty-Nester Buyer. This is the buyer who wants to sell the home that “was perfect for raising a family” and find a new home that allows them to meet their new needs and dreams whether it is to get closer to the city to experience cultural opportunities, has less work to make it possible to travel or pursue hobbies, or to move to the country and live off the land.
These may be “Seniors,” those people over 55 years of age or younger folks who got an early start. It really doesn’t matter what the age is. All that matters is that these are people who are going through a transition in their life. I know from personal experience that it can be a challenging time as changes are faced. Many times when we think about making changes we focus on everything we have to give up and it may make us sad and resist change. However, if we focus on what we are moving toward and what we are gaining it can make the process a lot less stressful and more exhilarating.
So, UNITE!, all you baby-boomers and empty-nesters. There’s a lot of life ahead and you can still do some of those things you’ve wanted to do so long. Let’s get after it.
What do you think? I’d love to hear your ideas about Empty-Nesters.
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